Every great game
deserves to be found.
Hajimé is the strategic and go-to-market partner for independent gaming studios. A business accelerator: data, discipline and passion aimed at your game's commercial growth.
We engineer how your game meets its market.
One partner across the whole commercial journey, from first financing and positioning to post-launch. Whatever stage your game is at, we take it from where it stands and carry it forward with you. The plan is built around your game, challenges and opportunities.
Before launch
De-risk the launch before you spend any budget.
- Market-fit audit: positioning, hook, core-loop and market-competition analysis. Readiness score and fix plan
- Business plan and pitch deck to unlock funding (grants, publishers, VCs)
- Steam page: CRO, SEO, monthly tag surgery
- Wishlist generation: creators, press, paid media, community
- Festival participation (Steam Next Fest, Steam themed fests, iii Initiative, Day of the Devs, Future Games Show…) and publisher/studio bundles
- First-party audience generation: Discord opt-in, email and website pixels
- Key-KPI tracking (wishlists, velocity, reviews, forums, social, sentiment) and analytics if there's a playtest, demo or early access
- Go-to-market plan preparation: roadmap to launch, budgets, channels and key beats, built around your game
At launch
Turn the visibility spike into lasting success.
- Launch setups: maximizing demo playtime and round-the-clock livestreams on the Steam page
- Steering the critical launch window: wishlist-to-sale conversion and review velocity, which decide Steam's algorithmic visibility
- Launch piloted by data: daily wishlist velocity, spend adjusted live
- Creator, press and paid-media push at peak visibility
- Activating your testers and community on launch day
- Seasonal sales and bundle setup
- Reviews and sentiment watched live, ready to pivot
After launch
Turn a hit into recurring engagement and revenue.
- Activating the content roadmap: DLC and updates
- Live monitoring: review quality, CCU, Steam posts and questions
- Retention and engagement analysis (cohorts, A/B tests) to steer every update
- Analytics tracking: in-game behavior and reducing friction and churn points
- Community live-ops: Discord, ambassadors, events, Steam score protection
- Pricing and seasonal-sales strategy across the long tail
- Ports and new markets: console, mobile, first-party deals
- Competitive watch and the next strategic move
Hajimé works in fixed-scope packages, and can also bill flexibly depending on your exact needs. Every game is different, so we'd rather show you what that means for yours on a call. Book one →
The AAA marketing playbook. At indie scale.
Hajimé surrounds itself with human experts on the levers that matter, and the human always makes the call. In support, proprietary AI agents run quietly behind every mandate: watching, forecasting and optimising around the clock. AI provides the leverage, the human keeps control.
Two networks extend the core: experts on the priority human skills (PR, community, influence), and publishers, studios and media to read trends early. The result: the cost structure of a one-person shop with the reach of a mid-size publisher's marketing department.
The AI agentsThe person who answers your emails runs the agency.
"Indie studios have the talent to win. What they deserve is a marketing system built for how players discover games today. Hajimé embodies that system."
Julien Brossat spent 20 years in the industry, leading marketing at 2K, Sony, and Fox. More than 60 AAA and indie games shipped on PC and console. With Hajimé, he brings that experience to the independent studios that never had access to it.
In practice.
10,000+ wishlists in two months.
We run the whole go-to-market for Furyball, embedded with the team from positioning to launch:
- A private command center that brings every signal into one place
- A live wishlist tracker: momentum, organic vs paid, every beat mapped
- A wishlist qualification model that scores quality, not just volume
- A Next Fest go-to-market plan, with hands-on support on the strategic calls
- Automated competitive intelligence on directly competing games
- Hundreds of creators scored by audience fit, the most relevant selected for organic and paid
- Release timing and Early Access, modelled and decided with the team
"Hajimé is AAA-grade marketing for an ambitious indie studio: a data-driven strategic partner, embedded in the team, who secures the big decisions and adapts to the studio's resources." Augustin Pluchet · Rebound, studio direction
"An involved, responsive partner: he listens, iterates on our feedback, and makes the data genuinely actionable day to day." Antoine Papot · Rebound
Tell us about your game.
Book a 30-minute call with the founder. A straight read on where your launch stands, and whether we're the right partner.