An agency of one and eight.
One founder. Eight agents. An expert network. A Paris agency built to read the algorithm and pull the levers it actually rewards. We work with independent studios that self-publish, the ones shipping the games we wish more publishers would still bet on.
Who runs this.
Hajimé was founded in 2026 by Julien Brossat. Twenty years in games, leading marketing at 2K, Sony Computer Entertainment, and Fox. Sixty-plus AAA and indie titles shipped on PC and console. Specialist in Steam engineering, ROI-driven business plans, and the unglamorous side of growth: tags, capsule conversion, festival timing, wishlist forecasts.
He left publisher-side marketing and now brings that experience to the independent studios that never had access to it.
"Twenty years marketing big-budget games taught me one thing: it's rarely the budget that wins, it's how you spend it. Indie studios have the talent, they just need the marketing playbook to match. That's what Hajimé is for."
How the agency actually works.
One human keeps strategy, narrative, and the relationship. A stack of eight agents handles the daily mechanics: Echo (sentiment and press watch), Kage (SEO and GEO), Pulse (Steam page CRO), Oracle (forecasts and break-even modelling), Nexus (creator qualification and scoring), Ronin (culturalisation), Volt (paid media), and Beacon (funding and fundraising). Each agent owns a domain, runs on a schedule, and writes back to the same operating system. Nothing in this stack is "AI for the brochure": it keeps us fast, flexible, and in control of costs, so more of the budget goes into strategy and community building.
Around that core sit two networks: a network of experts that deepens the priority human skills (PR, community, influence…), and a network of publishers, studios and media to read trends early and trigger the X factor.
The result is an agency with the cost structure of a one-person shop and the surface area of a mid-size publisher's marketing department, minus the slide decks. The how is for our first call.
If you want a second opinion on where your project stands, book a 30-minute call. If you're earlier, reach out and we'll point you in the right direction.